College Board is a non-profit organization that clears a path for all students to own their future through the AP Program, SAT Suite, BigFuture, and more. They were looking to promote their college program targeting the Black community.

Overview

Platforms

Tiktok, Instagram

375k

The Results

3

Total Views

Content Pieces

14.5k+

Engagement

Sosani was brought on to analyze and find emerging creators with strong cultural sentiment and relevance within the black and mixed communities. The agency launched a 3 creators campaign highlighting the importance of education and equality for access to education for all.

What We Did

Campaign Highlights

  • Focus on non-profit activation and awareness

  • Tapping into the black culture markets

  • Overall, positive sentiment from the audience of the influencers

Highlighting education and equality within the Black and mixed communities.

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