Popeye was launching their MeganTheeStallion special meal collaboration to reach the Gen Z community. They wanted to find influencers who were fans of Megan and natural brand affiliates of Popeyes.

Overview

Platforms

Instagram

355k+

The Results

5

Total Views

Creators

3.75%

Engagement Rate

Sosani tapped into our influencer network to find 5 Gen Z creators who were brand affiliates of the brand. Working with creators, Sosani organized PR packages for the influencers, in which they created content showcasing the PR box and went to a local Popeyes to film their taste-tasting experience.

What We Did

  • Celebrity promotion with promotion through influencers

  • Tapping into the Gen Z culture markets

  • Overall, positive sentiment from the audience of the influencers

Campaign Highlights

Partnering with Gen Z brand-affiliated creators, we orchestrated PR packages, showcasing the unboxing and their Popeyes taste test.

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