Soul App was launching into the U.S and focused on Gen Z on college campuses and adjacent youth communities and gaming. Soul tapped into the Metaverse trend and leverage creator ambassadors from micro to mega to create scenerio based content, comedy and app explainers videos.

Overview

Platforms

TikTok, YouTube, Instagram

16m+

The Results

U.S.

Total Impressions

New Market Growth

103

Content Pieces

We activated with 100 Gen-Z influencers of diverse backgrounds to promote the Soul app to their friends and following on TikTok. Ending with a 6.2% engagement rate of the content.

What We Did

100 influencers of diverse backgrounds explained how users could make new friends with Soul.

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