Step is a financial services bank for Gen Z, and they were looking to promote their new card and debit credit score and saving options. They wanted to tap into high-impact and influencer creators who can make educational and informative content about the products. They wanted to target the general and Hispanic markets within the United States.

Overview

What We Did

Sosani analyzed and onboarded high-impact influencers for the campaign who could develop content that conveyed Step’s product and uses. The long-tailed campaign focused on onboarding 5 creators who made 8 pieces of content optimized for each social platform.

Platforms

Tiktok, Instagram and YouTube

  • 2 market targets in the United States for the general market and Hispanic 

  • Campaign rollout of both organic and paid amplification on the platforms

  • Culturally relevant content resonated deeply with target audiences, fostering trust and authenticity.

Campaign Highlights

The Results

3.2m+

Total Views

Engagement Rate

3.25%

7

Posts

Influencers promoted the new Step card products in their own style.

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