Willa, a finance app for influencers, tapped into Sosani to assist in expanding their United States market reach. With an existing momentum, this allowed Sosani to have a base to create a 3 phase campaign series with them.

Overview

Platforms

TikTok, Instagram

6.8m+

The Results

31

Total Views

Posts

7.75%

Engagement Rate

Phase 1 - #NoNet30

Focused on top funnel awareness and education of the product, targeting other influencers. The focus was casting personality and comedy-driven creators.

Phase 2 - #YouCanWillaIt

While Willa started to make strides in the influencer community with top recognition in the retargeting campaign, the focus was casting social media expert creators and UGC creators known for advising other creators.

Phase 3 - "Willa Willa Willa" Sound Creation 

From the success of content from Phase 1, the top performing content was created into a WIlla song to leverage other musicians and personality creators to react to the content. The goal of this content was additional brand ad recall and driving the Willa brand into influencers' conversations and top of mind for invoicing.

What We Did

  • Created Willa's first sound collaboration creative piece

  • A total of over 22 creators with 31 pieces of content

  • Assisting Willa in entering the US market

Campaign Highlights

Utilizing the unique personalities and expertise of influencers to educate and entertain audiences while fostering genuine connections and conversations around the brand.

Other Projects

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