The East Coast Lexus (LDA) was looking to increase their awareness of their RX 2023 and their TX 2024 model. With the collaboration of Walton Isaacons, the brand deployed Sosani to assist in 4 markets, Philadelphia, New York, D.M.V and Washington DC.

Overview

The Results

2.5m+

Total Impressions

36

Livestreams

23

Influencers Involved

The brand DeSo collaborated with all 12 influencers activating on their social platform and launching Galaxy House NFTs. The development consisted of a 3 part series: livestreaming with Bow Wow, an in-person industry talk session with artist Rubi Rose, and the finale, a talent show with artist Sueco for a $2,000 award.

What We Did

Platforms

YouTube, TikTok, Instagram

  • Worked with 3 celebrities to create a mini series around influencer career development

  • 23 influencers applied for the series but only 12 selected for the series

Campaign Highlights

Other Projects