Experiencing organic growth on Instagram, Happy Headband Co. (HHC), sought to expand their brand awareness and reach new audiences within the US market. Partnering with Sosani for their first influencer marketing campaign, HHC aimed to leverage the power of influencers to connect with a broader customer base.

Overview

Platforms

Instagram

653k+

The Results

10.3%

Total Impressions

Engagment Rate

1,700+

Website Visitors

Sosani conducted in-depth research on HHC's existing customer base to create a "look-alike audience" profile. This profile guided the selection of influencers whose audience demographics mirrored HHC's ideal customers. The campaign incorporated both video and photo content, allowing influencers to creatively showcase the headbands while effectively describing and presenting the products to their established follower communities.

What We Did

  • Achieved a significant increase in website traffic for Happy Headband Co.

  • Activated 15 millennial influencers across diverse creative content categories.

  • Witnessed growth in brand awareness through an increase in Instagram channel followers and profile views.

Campaign Highlights

The campaign focused exclusively on Instagram, a platform with a strong presence among millennials, HHC's target demographic.

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