invisaWear by ADT Security, a leading provider of wearable safety devices, sought to expand their brand awareness and impressions among a wider audience. Already successful with their existing customer base, they partnered with Sosani to leverage the power of influencer marketing and reach new demographics.

Overview

Platforms

TikTok

5.2m+

The Results

42

Total Impressions

Content Pieces

15.52%

Average Engagment

Sosani developed a unique campaign concept that resonated with the target audience. Influencers created content that addressed the key challenges faced by potential invisaWear users, while also effectively showcasing the product's features and benefits. The campaign utilized a strategic mix of organic influencer partnerships and media buying to maximize reach and engagement.

What We Did

  • Achieved outstanding audience engagement, exceeding industry averages with an impressive 11% engagement rate.

  • Increased brand recall within the target market of Gen Z users in the US.

  • Leveraged a strategic combination of organic influencer content and targeted media buying to achieve optimal campaign results.

Campaign Highlights

invisaWear reached new heights of engagement through nine pieces of impactful content.

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