Lobby was looking to enter the U.S. market for their first time after dominating in their Asian markets. Lobby had the challenge of catching up with their competitors in their niche with a high saturation within the influencer community. The brand tapped into Sosani for a 2 week blitz campaign to capitalize on the craze of the Among Us and Roblox games.

Overview

Platforms

TikTok, YouTube, Facebook, X (Twitter)

6.8m+

The Results

39k+

Total Impressions

App Downloads

756k+

Engagement

Sosani activated their social app through content of co-ordinated live rooms showcasing the app experience and product layout. We focused on analyzing upcoming influencers that had not been part of any competitor campaigns, and producing content about Lobby that hadn’t been done by other brands. We were able to start and launch the campaign within a 2 week frame and the new audience had a 33% user retention than their paid ads users.

What We Did

  • More than 38,000 new app downloads

  • 20 influencers with diverse backgrounds garnered more than 6.8 million views

  • 33% higher user retention rate compared to their paid ads acquired users

Campaign Highlights

20 influencers from across the web promoted Lobby for better communication with their friends in their favorite games.

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