Holafly is a global eSIM company leading in international travel and data provider. They were looking to increase their new “subscription” feature throughout the U.S audience and focuses on changing Gen Z’s perspective on Holafly and data usage while traveling. they partnered with Sosani to leverage the power of influencer marketing and reach new audiences into their media ecosystem.
Overview
Platforms
Instagram and TikTok
2.3m+
The Results
46
Total Impressions
Content Pieces
16,700
Thru Plays
Sosani helped Holafly get onto college-campuses for their first time launching “Holafly Gateway Sweepstakes to Tulum Mexico”. This involved nationwide campaign man on the street interview style deploys thrugh campuses throughout America. The campaign utilized a strategic mix of organic influencer partnerships, amplification and IRL to maximize reach and engagement.
What We Did
Activated on over 10+ college campuses and reaching 1.6 million unique reach
Increased brand recall within the target market of Gen Z users in the US.
Leveraged a strategic combination of organic influencer content and targeted media buying to achieve optimal campaign results.
Campaign Highlights
Hello, World!
Holafly reached new heights of engagement through impactful content.
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